All late night fast food spots are located off 421, away from the bars and dorms. Fries & Friends brings affordable, hot now, late night fast food to the heart of King Street.
This visual re-brand taps into the mind of a college student, embraces the insane, and most of all stands out from the mainstream identity of fast food.
Images depicted in order:
(1) Fries & Friends business cards
(2) Fries & Friends menu design
(3) Fries & Friends web advertisement
(4) 24 Original logo sketches