Graphic Designer
CV
This design system created in collaboration with Emma Francis provides a unique and distinctive approach to the Rose B. Simpson: Lexicon Exhibition at the de Young musuem. The expanded color palette also resonated well, especially with how it reflects both Rose B. Simpson’s mural and the cars. Additionally, we were asked to identify a typeface that feels more dynamic to best amplify the design direction; symbolic systems.
Our project focuses on outside communication, how can we get the everyday person passing by interested in this exhibition? Most exhibition advertising show photography of the work, however what if no image of the exhibition was shown at all? Our project was overseen by Benjamin Shaykin, who works at the de Young musuem as Director of Brand Design.
Morph: DIY Cinema Brand
Morph (Morpheas) is obsessed with dreams. Here your dreams become film prompts anyone can stumble apon, interpret, and produce. Those films come part of our accessible collection for dreamers to watch.
2026
Fries and Friends: Rebrand
Fries and Friends 454 W King St, Boone, NC 28607 is a drunk college students heaven.
Most late night fast food spots are located off 421, away from the bars and dorms.
Fries and Friends brings affordable, hot now, late night fast food to the heart of King Street.
Fries and Friends is close to bars, open late at night, and affordable. It has a name that is easy to remember.
What is lacking is a consistent clear audience, some specificity in being a late night restaurant, and an overall look that is coherent yet insanely interesting.
The goal is to create a brand that taps into the audience of college students, embraces the insane, and most of all stands out from fast food chains.
What is lacking is a consistent clear audience, some specificity in being a late night restaurant, and an overall look that is coherent yet insanely interesting.
The goal is to create a brand that taps into the audience of college students, embraces the insane, and most of all stands out from fast food chains.
These were my initial sketches for the project.